Building Flexible Wagtail CMS Experiences for Editors

When Truth Initiative, the nonprofit behind one of the nation’s most recognizable anti-tobacco campaigns, launched a high-stakes health site, speed was critical. They needed to push timely, accurate content without flooding the dev team with tickets—or risking design drift.

The solution: A CMS configured to empower editors. By combining StreamFields, snippets, and custom page models, Wagtail gave editors creative freedom while ensuring the design system stayed intact.

This talk will explore:

• The most common editor pain points in rigid CMS setups—and how Wagtail fixes them.
• How reusable content blocks (like FAQs, authors, and CTAs) boosted SEO, efficiency, and credibility.
• The balance between editor freedom and design control, and why it matters in mission-critical campaigns.

Attendees will learn how to design CMS experiences that turn bottlenecks into autonomy—freeing developers to focus on complex work while editors confidently own publishing. For organizations under pressure to deliver, this approach transforms Wagtail into more than a CMS—it becomes a strategic advantage.

💻 Wagtail is the easiest open-source Python CMS to use: Install the demo and start building your first site in 10 minutes: https://wagtail.org/get-started/

📹 Related Videos To Watch Next:

▶ Quick Video Tour of Wagtail CMS 7.0 https://youtu.be/r5RbV7TveFU ▶ The Latest on Wagtail AI https://www.youtube.com/watch?v=4zfs1u4Vy5Y ▶ What’s New in Wagtail CMS 7.0 https://youtu.be/v92-6Dy4axI

Wagtail future proofs your CMS system, as it’s open source, continuously updated and built on Python, one of the most popular global programming languages, used widely in machine learning and big data. So you’re always ahead of the curve when it comes to CMS platforms.

Wagtail is the #1 choice for accessibility, is scalable and most importantly, secure.

👉 Get started with Wagtail CMS for free: https://wagtail.org/get-started/ and see how easy it is to build a website that works for you.

📊 Read why Google, NASA, and the British NHS, are powering their digital estates with Wagtail: https://wagtail.org/about-wagtail/

🎥 More Wagtail Videos: https://www.youtube.com/watch?v=cne2kxemMAQ&list=PLfwZ-fob20cPvSQ_v1hkjto8BAPN21tLJ

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