One URL to Rule Them All: Dynamic Landing Pages in Wagtail

Campaigns often require multiple landing pages—one for every platform, channel, or audience. For Truth Initiative, this quickly became unmanageable, forcing editors to maintain dozens of nearly identical pages.

We built a dynamic Wagtail landing page that tracks users based on the last URL segment (e.g., /youtube, /facebook). Ability for A/B testing was also included to help test different features against a percentage of the audience. Editors now manage a single page design for tailoring text, CTAs, and creative assets.

This session covers:

• The business problem of campaign duplication.
• How we used Wagtail to manage user tracking using a single landing page
• How A/B testing was implemented for testing different text within the page
• The impact: reduced editor workload, faster rollouts, and consistent design across channels.

Attendees will walk away with a model for tackling personalization and scale—without drowning in duplicate content.

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▶ Quick Video Tour of Wagtail CMS 7.0 https://youtu.be/r5RbV7TveFU ▶ The Latest on Wagtail AI https://www.youtube.com/watch?v=4zfs1u4Vy5Y ▶ What’s New in Wagtail CMS 7.0 https://youtu.be/v92-6Dy4axI

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