How to Encourage Better Image Uploads with Help Text
Published April 1, 2026
Oxfam faced the same challenges as many other big charities when it came to the possibility of moving away from their large proprietary CMS to an open source one. “What about security?”, “who will own the IP?”, “who will we call for support?” and more.
But the team needed to get off their creaking (and expensive) Sitecore platform and take back control of their website.
In this live Q&A, Theo Ratcliff, Head of Website, Oxfam GB, shares how they:
As well as a sneak-peek under the bonnet to demo the admin experience for managing content.
Timestamps:
1:33 - An introduction to the decisions to redesign and re-platform
6:40 - The moment in time that Theo knew that Oxfam had to make the change
9:25 - The criteria required for a new CMS
12:52 - Other CMS’ that made it onto the shortlist
19:24 - Reasons for leaning towards open-source
22:26 - Challenges presented by open-source
25:35 - Design sprint focus
31:29 - How early research shaped the direction for the new site
35:15 - What went well and what challenges were faced
38:28 - The approach to prioritisation
40:30 - How Oxfam are tracking against key metrics and goals
42:52 - A demo of the new site
46:30 - Final Q&A
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Published April 1, 2026
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