How to Encourage Better Image Uploads with Help Text
Published April 1, 2026
What happens when your developer leaves you with a CMS platform that you don’t know how to manage?
This is exactly what happened with Oxfam America, one of the world's leading charities and non-profit organisations.
In the latest Wagtail CMS case study and testimonial, we’re joined by John Abdulla, Oxfam America’s Associate Director, Constituent Product to hear the full story of Oxfam America’s digital transformation, and how migrating to the open source Wagtail CMS platform allowed them to break free of costly development.
The Problem:
After building a custom site with Django and Mezzanine, their Mezzanine developer moved on to another company and Oxfam was left with a CMS platform that they didn't know how to properly maintain.
Content couldn’t be scaled, and updates and redesigns were no longer possible unless they wanted to pay a third party developer.
The Solution: Enter Wagtail CMS.
“It’s a CMS for developers”
Oxfam America consulted with the team at Wagtail CMS and found that Wagtail CMS gave them the power to make updates with minimal support, scale content and be agile when it came to creating content and implementing new web design and development. Behind-the-scenes improvements were much easier, and content teams could create and manage content that not only looked good, but could be structured, edited and published how they wanted it, when they wanted it.
The Results:
“The thing with Wagtail that stood out for us was that people were able to go in and make updates, so we could scale content.“
After migrating from Mezzanine, to the open-source Wagtail CMS, Oxfam America was now able to create fully-fledged pages of content themselves, no longer restricted by costly development. Their CMS platform was now easy to use and creating content was now 10x faster, saving them thousands per year.
Support was provided by the team at Torchbox, sister company to Wagtail to ensure the migration to Wagtail CMS was smooth and fuss-free.
Read the full testimonial HERE; https://wagtail.org/blog/oxfam-americas-storytelling-platform-built-on-wagtail-cms/
If you’re using a CMS you don’t understand, you leave yourself open to issues. Speak to a team member at Wagtail and let us help you improve your CMS workflows: [email protected]
Timestamps:
0:00 Oxfam America’s Mission
1:13 How Oxfam America use digital transformation
3:18 Before Wagtail CMS
5:02 Migrating to Wagtail CMS
6:44 Use case of Wagtail
8:24 Replatforming speed
9:45 What’s next for Oxfam America
📹 Related Videos To Watch Next:
▶ Set up dark mode in Wagtail https://www.youtube.com/watch?v=v0kRzIh_YkE
▶ A complete guide to Stimulus in Wagtail https://www.youtube.com/watch?v=5WS7B8R0x0U
▶ A beginners video tour of Wagtail https://www.youtube.com/watch?v=Js8dIRxwSRY&t=11s
Wagtail future proofs your CMS system, as it’s open source, continuously updated and built on Python, one of the most popular global programming languages, used widely in machine learning and big data. So you’re always ahead of the curve when it comes to CMS platforms
Wagtail is the #1 choice for accessibility, is scalable and most importantly, secure.
👉 Get started with a FREE Wagtail CMS TRIAL: https://github.com/wagtail/bakerydemo and see how easy it is to build a website that works for you.
📊 Read why Google, NASA, and the British NHS, are powering their digital estates with Wagtail: https://wagtail.org/about-wagtail/
🎥 More Wagtail Videos: https://www.youtube.com/watch?v=cne2kxemMAQ&list=PLfwZ-fob20cPvSQ_v1hkjto8BAPN21tLJ&pp=gAQBiAQB
📣 Follow us on social:
#WagtailCMS #oxfam #cms
Note: We understand that names change, people change, and bodies change. We respect each individual's journey and privacy. If you have any concerns about a video or need us to remove content, please don't hesitate to contact us. We will handle your request with care and promptly address any issues.
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